Our Story

One of the biggest lessons I learned in boxing is that if you're scared of being attacked by your opponent they can sense it and will start to take complete advantage of you. 

Let's apply this outside the ring: if you're getting bullied and you do nothing it may appear that you are weak and can be taken advantage of.

The lesson is simple: your opponent can smell fear.

This brand reminds you every time you wear it that you are bound by nothing and capable of anything. Remember, fear doesn't exist so create the best, most ferocious, hardworking, and capable individual you know you can be.
The future is bright.